Client // sustainAB!LITY Festival
Project // Event branding and promotion
Produced // October 2007
Role // Creative Direction / Branding / Design / Project Management / Print Production / Sponsorship / Event Promotion
// Identity / Website / Letterhead / Bookmarks / Event poster /
Pledge postcard / T-shirts / Table banner / Floor decal / Sponsorship prospectus
Aimed towards raising awareness on sustainability issues within the SFU community, the festival was also created as a platform for junior and senior undergraduate students to work together in applying current skills and gaining new skills. As a student-run event, the visual identity needed a more serious and professional without losing the warmth and friendliness. Conveying the positive message that the people are the part of the solution was achieved through a play on typography on the identity and used in combination with a vibrant colour palette. The print marketing collaterals were printed on FSC certified and recycled stock.
In addition to the design work, I was also involved in creating the marketing plan as well as print production schedule to effectively implement our event promotions, utilizing traditional media (press releases, campus-wide advertising, and Public Service Announcements) as well as social media (post events on various websites, Facebook group, blogging). I also secured approximately $5,000 in sponsorships from businesses that practice sustainability including Western Printers & Lithographers and HTNaturals, who contributed their services and products for the festival’s promotional materials.
The event was very successful: 47 vendors participated and approximately 150 people attended the festival. We received highly positive feedback from the vendors, the sponsors, as well as SFU staff, faculty and students.