ISG Branding

ISG (International Students Group) is constituency group funded by Simon Fraser Student Society to protect international students' interests. ISG started in 2003, responding to a significant increasing tuition fee for international students. Anyone who has international background considered as ISG membership automatically.

Client // SFSS International Students' Group
Project // ISG Brand Identity and print collateral
Produced // November 2005
Role // Creative Direction / Branding / Print Design / Print Production

As the Advertising, Media and PR Coordinator, I assisted in the strategic planning, developed a cohesive visual identity and co-authored one of the training manuals. ISG represents 10% of Simon Fraser University's student body.
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